Funds to be used to support Unmade's mission to connect Demand to Production at leading fashion and sportswear brands.

London, 24th February 2020:
 Unmade, the London-based fashion and sportswear software company, today unveiled new investment from Maersk Growth, the corporate venture arm of the global leader in transport and logistics, A.P. Moller – Maersk.

Investment will be used by Unmade to support the development and deployment of UnmadeOS, which is used by the world’s leading fashion and sportswear brands to connect consumer demand directly to production.

Over-production and unsold stock remain systemic fashion industry issues. Poor linkages between production cycles and consumer demand drives an estimated $500BN USD in annual industry losses (1) , and a meaningful impact on global CO2 emissions.

UnmadeOS allows fashion and sportswear brands to address this issue directly, increasing the responsiveness, flexibility and sustainability of the fashion supply chain.

Maersk Growth’s backing follows recent investment from Octopus Ventures and MMC Ventures. Maersk Growth invests in promising, early-stage, high-potential companies in the transport & logistics, trade services and supply chain space.

We are delighted to support Unmade and its emergent industry innovation. The business is on an exciting trajectory to enhance the fashion supply chain with improved flexibility and reduced waste. This fits well with Maersk’s long-term vision around end to end integrated container logistics – to develop and support meaningful and integrated engagement in supply chain to address real industry challenges for our customers.
Oliver Finch, Investor - Maersk Growth

Hal Watts, CEO of Unmade, added:

We’re looking to work with even more global fashion and sportswear brands that aspire to become demand-driven or need to realise the true potential of their iconic products in innovative ways. Gaining investment and additional support from Maersk Growth will help us achieve this ambition, faster. Successful brands in fashion and sportswear will not only connect products and experiences, but also connect demand to production. UnmadeOS is the operating platform that enables this to happen immediately.
Hal Watts, CEO - Unmade

Maersk Growth was founded with a clear purpose: to shape the future of trade by acting as a catalyst for the next generation of industry innovators. Maersk is driving transformation in trade and logistics by unlocking the potential of promising startups in three critical areas: Smart logistics, Enabled trade and Sustainable Supply Chain.

Maersk Growth invested in Unmade to support the team’s ongoing innovation in production in fashion and sportswear, reducing waste across the supply chain. Brands that work with Unmade unlock the benefits of becoming more adaptive, responsive and efficient. Sustainability is a global aspiration, and manufacturing and logistics ventures have a meaningful role to play in addressing environmental, societal and operational challenges. Together with Unmade, we share a goal of enabling a more dynamic, sustainable and integrated future of trade.
Oliver Finch, Investor - Maersk Growth

UnmadeOS is an operating platform that enables fashion and sportswear brands to realise the full potential of their products.

The platform unlocks market opportunity for brands through transformative product development, product design & manufacturing efficiencies. Key to this transformation is UnmadeOS’s ability to directly connect customer demand to production.

Unmade works with global fashion and sportswear brands, most notably New Balance and Rapha. Other collaborations have included Farfetch, Opening Ceremony and Christopher Raeburn.

(1)  Ellen MacArthur Foundation, A new textiles economy: Redesigning fashion’s future (2017,

About Maersk Growth:

Maersk Growth is the corporate venture arm of A.P. Moller - Maersk. Maersk Growth invests and accelerates growth businesses to shape the future of trade, drive transformation in logistics and supply chain, and to support Maersk’s corporate vision of delivering seamless, end-to-end logistics services.