We are delighted to announce that Unmade and New Balance have been shortlisted in the Best Digital Innovation category at the 2020 Drapers Digital Awards.

Drapers Digital Awards recognise and celebrate outstanding innovation and creativity amongst retailers, brands and individuals, with the aim to showcase exceptional performance in the fast-paced fashion and retail sector.

Unmade and New Balance are recognised for combining UnmadeOS with New Balance’s manufacturing heritage, to launch the world's first fully customisable knitted shoe - the NB111. Read the full story here.

UnmadeOS helps fashion and sportswear brands to transform product development, product design & manufacturing efficiency. UnmadeOS is unique because it enables brands to connect demand directly to production, helping them become adaptive, responsive, efficient and responsible.

The winners will be announced at the Drapers Digital Festival, in October 2020. Good luck to each company shortlisted!

Best App
Matalan, N Brown, Oasis, Studio Wow, Yours Clothing

Best Customer Engagement and Retention Strategy
Hotter, Missguided, Schuh, The Very Group

Best Digital Innovation
BrandLab Fashion, Farfetch, Hotter, Joules, Matalan, Unmade & New Balance, Robinsons of Bawtry, The Very Group

Best Digital Personalisation
Asos, Dunhill, Pentland Brands, Stitch Fix

Best Digital Retailer
Childrensalon, Kurt Geiger, Oh Polly, Sosandar, Spoke, Sweaty Betty, Trouva

Best New Online Business
Harkel Clothing, Ivy Ekong Fashion, My Wardrobe HQ, Sante & Wade, Snag Tights

Best Use of a Small Budget
Aphrodite 1994, Figleaves, Gandys, Marks & Spencer, Matalan

Best Use of AI
Asos, Dunhill, N Brown Group, The Very Group, Westfield: The Trending Store

Best Use of Content
Cos, SEIKK, The Very Group, The Wardrobe Workshop

Best Use of Digital Marketing
Matalan, Sweaty Betty, Gandys

Best Use of Social Media
Oh Polly, Simply Be, Snag Tights, Sweaty Betty, The Very Group, Whale of a Time

Best Website Design
Charles Tyrwhitt, Dancing Leopard, Gieves & Hawkes, Izabel London, Knicker Locker, Sante & Wade

Digital Rising Star
Prema Chablani, Snag Tights, Amy Moore, Quiz, Emma Thomas, Prévu Studio, Audrey Vincent, Marks & Spencer

Digital Team of the Year
Craghoppers, Kurt Geiger, Matalan, Marks & Spencer, Prévu Studio, Sosandar